From 5% to 26% Conversion in Five Weeks
How structured conversion support helped a US-based bath remodeling company strengthen campaign performance and improve appointment-setting execution.
Client Snapshot
The Challenge
The campaign had demand. The opportunity was converting more of it.
The client’s campaign was losing momentum, and the internal team needed additional support turning homeowner interest into qualified booked appointments.
The goal was not simply to generate more leads. It was to strengthen what happened after the lead arrived.
What Changed
Convertros worked alongside the client’s internal team to add more structure across the conversion process.
As campaign learnings and sales feedback came in, qualification criteria were refined to prioritize stronger appointment quality over maximum set volume.
The Results
5% → 26% in five weeks
The early lift showed what stronger conversion execution could unlock. As the program matured, qualification became more selective based on campaign learnings and sales feedback.
The 20% optimized rate reflects that shift toward better-aligned, higher-quality appointments rather than simply maximizing appointment volume.