From a Tough Q1 to Feldco’s Strongest Month With Convertros

How active conversion management helped Feldco improve appointment performance, tighten lead handling, and build momentum across the first half of 2026.

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Leads Handled

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June Conversion Rate

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Median Speed-to-Call

Client Snapshot

Client

Feldco

Vertical

Windows & Doors

Focus

Lead Conversion + Qualification

Engagement

Active Conversion Management

The Challenge

Demand was inconsistent. The conversion operation needed to adapt faster.

Heading into 2026, Feldco was navigating a difficult lead-generation environment. Traditional channels were producing variable inbound demand, while lower-than-expected conversion rates and inconsistent follow-up were putting additional pressure on performance.

The opportunity wasn’t simply generating more demand. Feldco needed a faster, more disciplined way to identify the right opportunities, engage them immediately, and keep lower-quality traffic from consuming sales-team capacity.

What Changed

Convertros added an active conversion layer between inbound demand and Feldco’s sales team.

Convertros introduced a more proactive approach to lead handling, combining rapid Speed-to-Call execution with tighter qualification and filtering.

Median response time was reduced to 27.4 seconds, while qualification protocols helped identify and remove lower-quality opportunities before they reached Feldco’s sales organization.

The result was a more focused conversion flow: respond immediately, qualify intelligently, and route the strongest opportunities forward.

The Results

Conversion climbed from 8.0% in Q1 to a 10.9% peak in June.

June represented the first-half peak, generating 251 booked leads and marking Feldco’s strongest month since partnering with Convertros.

Across the period, Convertros handled 9,750 leads, generated 905 qualified appointments, and filtered 3,122 unqualified prospects, allowing Feldco’s internal sales resources to focus more heavily on higher-intent opportunities.

“Fantastic work in June! Tremendous leadership on your end to deliver our strongest month since partnering with Convertros and after a very tough Q1.”
Steven Swartz Customer Engagement Manager, Feldco

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